Journal of Advance Multidisciplinary Research

Tourist planning and its impact on the development of the Al-Najaf Sea: a vision for urban and regional planning

2024-12-24T14:14:52+00:00

The tourism movement in Al-Najaf Governorate has witnessed significant development after 2003 in light of the development of human and developmental awareness and the improvement of quality of life linked to various elements, including the importance of tourism. The research showed that Al-Najaf enjoys a developed and modern internal land transport network that connects various parts of the city and its commercial and tourist centers. The developmental tourist planning focused on the civil aspect and the essential components of the environment, working to create areas of attraction and services that match the volume of tourist landmarks in Al-Najaf, which are intended for future development to suit their importance and size in order to connect the elements to provide better services and make the Al-Najaf Lowland an internal and external economic tourist center to expand the economy and improve the community's welfare economically, by providing job opportunities and marketing the touristic products and the natural and historical tourist areas present at the lowland.

The main problem of the research is that (the Al-Najaf Lowland represents a multidimensional tourist center that requires tourist planning and the development of its natural and heritage resources), and the tourism movement and its development help to increase the structure of tourism development, activate it, and raise its functional level with the availability of job opportunities and community prosperity.

Russian-American conflict in Ukraine and its impact on the international order

2025-02-16T14:25:34+00:00

The Russian military intervention in Ukraine on February 24, 2022, represents one of the most serious geopolitical crises facing Europe after the end of the Cold War in the early 1990s because it threatens the outbreak of a large-scale conflict on the European continent and threatens to destabilize the foundations of the global order dominated by the United States of America. It paves the way for the establishment of a new multipolar world order in which Russia and its ally China will have an effective role. Ukraine presents a new model of post-Cold War warfare, as it constitutes an important axis in the ongoing conflict between the major powers (Russia, the European Union, and the United States of America).

Empowering preschool students to improve personal hygiene skills through storytelling and interactive video methods in children at Jaddih, Bangkalan

2025-02-04T10:15:16+00:00

Background: Personal hygiene is crucial for preventing health issues like diarrhea and gastroenteritis in preschool children. However, preschoolers often neglect hygiene due to their focus on play. Effective education for this age group should be engaging and suited to their cognitive development to ensure proper understanding and application.

Purpose: This program aimed to educate kindergarten students on personal hygiene targeting students within the Jaddih Health Center service area.

Methods: An observational study in August 2022 involved 56 kindergarten students from two schools. A pre- and post-test design was used to evaluate the impact of the personal hygiene education program, which included storytelling and interactive videos on oral hygiene, handwashing, and COVID-19 protocols. Hands-on activities helped students practice these skills.

Results: Significant improvements were observed in students' understanding of personal hygiene after the sessions. Dharma Wanita Persatuan 06 Kindergarten students increased from 60.7% to 100% (p = 0.000), while Insan Aqilin Kindergarten students improved from 92.8% to 100% (p = 0.000). These results suggest that dental professionals, particularly Oral and Maxillofacial Pathologists, can play a key role in promoting healthier behaviors.

Conclusion: The community service activity in Puskesmas Jaddih, Bangkalan, successfully enhanced preschool students' knowledge and skills in maintaining oral health through Storytelling and Interactive Video methods. Regular educational and training programs on oral health are recommended to further improve young children's oral health.

Fintech: an unrevealed threat to India

2025-02-16T13:51:57+00:00

Fintech is a dynamic amalgamation of money and technology. We acknowledge the importance of both, since each is vital to our life. Fintech involves handling or managing money through a digital interface rather than using legal tender money. It evidently seems to be advantageous, as demonstrated in practical situations. Nonetheless, it is indisputable that the emergence of fintech in India has coincided with an increase in cybercrime rates. This study aims to identify the causal link between fintech and digital fraud, as well as the factors contributing to this association. We gathered primary data from 241 respondents, processed it using correlation and regression, and evaluated it using a two-tailed test and pearson coefficient test. The findings of this study may contribute to the mitigation of cyber fraud.

Power of Influencer Marketing as a Modern Marketing Tool

2025-02-28T12:18:13+00:00

Background: Influencer marketing is a new marketing tool that has been widely used in the field of marketing in recent years. In this modern day and age, information travels rapidly, and marketers are able to interact much more closely with the consumer now that social media influencers are a useful marketing tool.

Objective: This study aims to analyze the use, effectiveness, and future power of influencer marketing as a modern marketing tool.

Methods: The study employs a mixed-methods research design quantitative approaches to comprehensively understand the impact of social media influencers on consumer behaviour. The methodology comprises two main data sources: secondary data from existing literature and primary data collected through a structured questionnaire. The primary data was collected using a questionnaire designed to capture respondents' demographic and psychographic information. The secondary data were collected from the existing literature, and the final sample consisted of 150 individuals who completed the questionnaire.

Results: The results indicate a diverse demographic profile among respondents, with a notable prevalence of Social Media Engagement and varying degrees of influence from Social Media Influencers on purchasing decisions.

Conclusion: The study highlights the critical dynamics between sociodemographic factors, social media usage, and consumer behaviour in influencer marketing. Influencers are pivotal in shaping consumer preferences, but traditional influences still hold importance. Future research is needed on consumer trust and scepticism towards influencers and the role of social media across demographics. Such understanding is crucial for effective influencer marketing.